Manage and execute social media strategies across multiple brands.
Create, edit, and publish engaging content including captions, graphics, reels, TikToks, short-form videos, and image assets.
Monitor trends daily and react quickly to relevant moments, viral content, sports events, holidays, and local conversations by producing timely content instead of relying solely on scheduled posts.
Uphold each brand's voice while adapting messaging across different audiences.
Work directly with founders, general managers, and store teams to gather content and execute campaigns.
Manage community engagement and customer interactions.
Build relationships with influencers and UGC creators.
Monitor analytics and recommend improvements.
Leverage AI tools (such as ChatGPT, Claude, Gemini, Midjourney, Canva AI, CapCut AI, etc.) to improve content quality, increase efficiency, generate ideas, accelerate production, and streamline workflows.
Continuously test new content formats, platforms, and creative approaches instead of relying on repetitive posting strategies.
Participate in weekly marketing meetings.

3+ years of hands-on social media experience in startups, small businesses, agencies, DTC, hospitality, restaurants, lifestyle, or consumer brands.
Experience working in lean organizations where you personally owned execution—not simply managed vendors or internal creative teams.
Proven experience independently managing and growing social media accounts.
Strong content creation experience including:
Copywriting
Canva or similar design tools
Short-form video editing
Content ideation
Content execution
You should personally create content and not simply brief designers or outsource production.
TikTok experience is required, including:
Organic growth
Trend spotting
Short-form storytelling
Community engagement
Performance optimization
Ability to quickly capitalize on trending topics and real-time events

Social Media Manager – DTC/Ecommerce

Key skills