About this role
Role Overview
- Leading the development of brand positioning, brand worlds, and brand architecture
- Translating consumer, category, and cultural insights into clear creative territories that guide design and identity work
- Building strong design principles and provide confident, constructive strategic critique
- Partnering closely with designers to inspire and elevate creative output
- Leading or co-leading client workshops and strategic discussions with clarity and authority
- Navigating multi-market APAC contexts, balancing global consistency with local nuance
- Working independently, at speed, with a high bar for strategic rigour and craft
Requirements
- A strategist who can use data and insights to bridge strategy and creativity seamlessly
- Someone who understands how brands are built through systems, worlds, and expression, not just messaging
- Confident in front of clients and creatives alike
- Structured thinker, but not rigid, able to adapt frameworks to the problem
- High ownership, strong taste, and excellent judgement
- Bonus Experience
- Innovation strategy or portfolio architecture experience
- Experience shaping or evolving complex brand portfolios
- Exposure to large regional or global brand systems
Benefits
Competitive benefits package including all the last Friday's of the month off