Design and support scalable SFMC solutions for assigned clients
Translate business requirements into clear, implementable technical configurations
Conduct platform audits and health checks to identify risks and optimization opportunities
Build and refine automations, journeys, segmentation logic, and campaign workflows
Develop solutions using AMPscript, SSJS, SQL, and GTL
Support REST and SOAP API integrations in partnership with senior technical leaders
Maintain a strong understanding of SFMC data architecture including Data Extensions, Automations, Journey Builder, and Contact Builder
Serve as the primary technical subject matter expert for assigned clients
Provide proactive recommendations and guidance on new capabilities and best practices
Explain technical topics in clear terms for both technical and non-technical audiences
Create and maintain solution documentation such as workflow diagrams and technical specifications
Work closely with developers, project managers, strategists, and analytics teams

5 or more years of hands-on Salesforce Marketing Cloud Engagement experience
Proficiency in AMPscript, SSJS, SQL, and familiarity with GTL
Experience with REST and SOAP API integrations
Strong understanding of platform components including Data Extensions, Contact Builder, Audience segmentation, Journey Builder, and Automation Studio
One or more Salesforce certifications preferred such as Marketing Cloud Email Specialist, Administrator, Marketing Cloud Consultant, or Developer
Experience with SFMC Connector or similar integration methods

Senior Platform Architect – SFMC

Key skills