Plan and execute social media content, considering strategies for Brazil and global markets.
Develop campaign calendars, activations, and commercial-date schedules.
Develop creative ideas and guidelines aligned with the brand’s positioning.
Work in partnership with the design team to develop assets and creatives.
Act as a liaison with the paid media agency, monitoring campaigns and communication alignment.
Approve assets, content, and creative rollouts before publication.
Monitor metrics and results, consolidating weekly and monthly performance analyses.
Manage influencer programs, including mapping, curation, outreach, and negotiation in coordination with leadership.
Support the affiliate program with branding and communication guidance.
Manage community by responding to messages and interactions and directing requests to internal teams.
Keep up with trends, digital movements, and content formats relevant to the brand’s audience.

Experience in social media, digital content, or social media branding.
Experience with brands in the beauty, fashion, lifestyle, or consumer behavior sectors.
Creative repertoire and a strong connection to digital trends, creators, and social platforms.
Experience with content planning, editorial calendars, and campaigns.
Strong communication skills for interaction with internal teams, agencies, influencers, and partners.
Ability to monitor metrics and interpret basic performance indicators.
Ability to work in fast-paced environments with multiple simultaneous demands.

Social Media Analyst – Mid-level

Key skills