Plan, implement, and optimize performance marketing campaigns across Google, Meta (Facebook/Instagram), TikTok, and Apple Search Ads.
Leverage data analytics & attribution tools to track full funnel campaign performance and analyze key metrics.
Support A/B testing initiatives across creatives, audience targeting, and user redirection.
Prepare regular performance reports and manage campaign budgets efficiently.
Coordinate with internal teams to manage creative timelines and collaborate closely with content and design teams.

Bachelor’s degree in Marketing, Business, Communications, or a related field.
Minimum 2-3 years of hands-on experience in performance marketing (in-house or agency).
Proven experience with ad optimization and ROI-driven campaign management.
Proficient in Meta Ads, TikTok Ads, Google Ads, Apple Search Ads, and analytics tools such as Mixpanel and Looker.
Skilled in budget planning, performance tracking, and data analysis.
Detail-oriented with strong problem-solving and critical thinking skills.

Performance Marketing Specialist

Key skills