Director of Commercialization – WMP

Role Overview

• WM Partners is seeking a Commercial Director who embodies the spirit of a builder, an innovator, and a brand champion—someone who not only knows how to scale consumer brands, but who lives the values behind them.
• Reporting directly to Michael Marquis, Executive Managing Director, this leader will architect the commercial capabilities required to unlock value across the entire portfolio.
• This role is not for someone who wants to operate within rigid boundaries or traditional corporate structures.
• You will define how WM Partners drives growth—through digital marketing excellence, brand development, consumer insight, performance analytics, agency optimization, and commercial readiness for both current brands and future acquisitions.
• Build and institutionalize nimble, entrepreneurial commercial capabilities that elevate all portfolio companies.
• Design playbooks, frameworks, and systems that teams can adopt quickly—even with limited resources or emerging infrastructure.
• Diagnose commercial gaps and deploy practical, high-impact solutions that drive immediate and sustained value.
• Lead brand identity, position, and growth strategy development, ensuring alignment with consumer needs and authentic wellness values.
• Ensure each brand has a clear, differentiated, emotionally resonant story—one that team members themselves believe and embody.
• Shape omnichannel growth strategies (DTC, Amazon, retail, international).
• Establish world-class digital performance systems across paid media, CRM, lifecycle marketing, content, and eCommerce optimization.
• Champion data-driven decision-making, KPI development, and real-time performance dashboards.
• Build robust consumer insight capabilities—segmentation, journey mapping, research, and analytics.
• Translate consumer data into breakthrough creative strategy, product positioning, and marketing activation.
• Source and evaluate best-fit agencies for digital, creative, brand, research, and commercial operations.
• Hold partners accountable to results—not activity—and ensure excellent ROI.
• Create standardized KPI frameworks adopted by all portfolio brands.
• Develop dashboards that enable predictive insight, early risk detection, and consistent value-creation focus.
• Lead the commercial diligence workstream during acquisitions, including assessment of brand strength, consumer traction, digital maturity, marketing efficiency, and operational scalability.
• Identify value-creation levers and risks with a builder’s, not a banker’s, mindset.
• Inspire portfolio leaders with contagious energy, optimism, creativity, and belief in what our brands can become.
• Ask bold, unconventional questions that challenge assumptions.
• Model the culture WMP is choosing to build: courageous, entrepreneurial, collaborative, and purpose-driven.

Requirements

• 10+ years in commercial, digital, brand, growth, or P&L-oriented roles—preferably in consumer, CPG, wellness, or high-growth brands.
• Proven ability to build capabilities from scratch; experience in environments where resourcefulness mattered as much as resources.
• Demonstrated success leading digital marketing, brand strategy, analytics, and omnichannel growth.
• Ability to evaluate, select, and manage agencies with high scrutiny and high expectations.
• Experience in private equity, founder-led companies, or multi-brand ecosystems preferred.
• Authentic Wellness Advocate: You genuinely live the lifestyle behind our brands—you don’t have to fake enthusiasm.
• Contagious Energy & Influence: People leave conversations with you more excited, more confident, and more willing to think boldly.
• Scrappy Builder: You thrive in ambiguity, move quickly, and find ways to create momentum even when resources are limited.
• Resilient Problem-Solver: You turn constraints into creativity; you rebound quickly and use setbacks as fuel.
• Revolutionary Thinker: You question category conventions, challenge assumptions, and bring fresh ideas that energize the room.
• Self-Made Advantage: You’ve built something meaningful in your past—whether a business, a capability, a turnaround, or a reinvention.
• Purpose Over Pedigree: You value mission, authenticity, curiosity, and growth over traditional corporate playbooks.
• Able to inspire through action—not just PowerPoint.
• Willing to get hands dirty; no task is “beneath” you.
• Adept at influencing CEOs, founders, marketers, operators, and cross-functional teams.
• A builder, teacher, provocateur, and cultural amplifier.

Benefits

• The opportunity to shape the commercial engine across a portfolio of health & wellness brands.
• A culture that values curiosity, creativity, resilience, and authentic passion for wellness.
• Competitive compensation and performance incentives.
• Comprehensive benefits package.
• Professional development opportunities.
• Meaningful ownership in the value you help create.