Digital Marketing Specialist

Role Overview

• Create and schedule engaging content across Instagram, Facebook, LinkedIn, and other relevant platforms, following the content direction provided by the General Manager and Product Manager
• Monitor and grow our social media presence by tracking performance metrics and identifying what's working
• Manage and optimise Meta (Facebook/Instagram) advertising campaigns, including audience targeting, budget management, and performance reporting
• Engage with our online community by responding to comments and direct messages in a timely, on-brand manner
• Write blog posts for our website that reflect our destination expertise, support our SEO strategy, and are written in Eclipse Travel's brand voice
• Maintain a consistent content calendar and flag any content gaps or opportunities to the team
• Set up, manage, and optimise Google Ads campaigns including campaign structure, ad groups, keyword lists, and ad copy
• Monitor landing pages and destination URLs to ensure quality, accuracy, and conversion performance
• Use Google Ads Scripts, Automated Rules, and reporting tools to monitor performance and flag anomalies
• Review the Recommendations tab manually rather than auto-applying, ensuring changes serve our goals rather than Google's defaults
• Produce regular reports on campaign performance, search terms, geographic insights, and ROI
• Stay across Google Ads platform updates and relevant third-party tools and recommend adoption where appropriate
• Implement on-site SEO updates to our WordPress website as directed by our SEO agency, including meta data, page content, internal linking, and technical fixes
• Maintain a clear log of completed optimisations and outstanding tasks
• Ensure website content remains accurate and up to date
• Support our positioning in AI-powered search tools such as ChatGPT, Perplexity, and Google AI Overviews by following best-practice guidance from our SEO agency
• Coordinate email campaigns and automated flows using MailerLite
• Segment audiences, maintain subscriber list health, and ensure compliance with email marketing regulations
• Support AI-assisted personalisation and segmentation in email campaigns
• Monitor performance metrics and contribute to reporting and ongoing optimisation
• Use AI tools such as Claude and Canva AI day-to-day to support content ideation, copywriting drafts, and campaign asset production
• Build and maintain AI agent assistants for the marketing team, correctly structuring files, skills, and knowledge bases so they produce consistent, on-brand output
• Identify opportunities to streamline marketing workflows through AI and automation, and brief our internal tech team on more complex builds
• Support the documentation of automated processes so the team can use, troubleshoot, and refine them
• Stay across emerging AI marketing tools and recommend adoption where they improve efficiency, output quality, or campaign performance

Requirements

• 2+ years' experience in a digital marketing role, with demonstrable hands-on experience across social media, paid ads, and/or SEO
• Strong written English with the ability to communicate clearly and professionally with an Australian-based team
• A creative eye and genuine enthusiasm for visual storytelling, with the ability to produce social media content that stops the scroll and feels authentic to the destination
• Confident writing long-form content such as blog posts in an established brand voice, working from briefs and direction provided by the team
• Solid understanding of social media platforms and Meta Ads Manager
• Hands-on experience setting up and managing Google Ads campaigns, including campaign structure, keyword research, ad copywriting, and performance reporting
• Comfortable working in WordPress and implementing SEO recommendations from a brief or agency report
• Familiarity with email marketing platforms (MailerLite preferred) and basic CRM principles
• Strong working knowledge of AI tools, including the ability to build and maintain agent assistants and structure knowledge bases for consistent output
• Basic graphic design skills using Canva, Adobe Express, or similar
• Highly organised, proactive, and able to manage multiple tasks and deadlines without close supervision
• Reliable internet connection and a dedicated, distraction-free home office setup
• A genuine passion for travel is a big plus as it comes through in the work

Tech Stack

• WordPress

Benefits

• Competitive salary + performance bonus based on company and individual results
• Bonusly peer recognition rewards program
• Fully remote working from the Philippines
• Discounts on travel to some of the world's most beautiful and remote destinations
• The chance to work with a fun-loving, high-performing, and supportive team of travel enthusiasts who take their work seriously and genuinely enjoy what they do