Marketing Director, Oncology

Role Overview

• The Director, BLINCYTO life cycle management (LCM) Marketing will play a pivotal role in executing and supporting the US commercial strategy for patient impact extension (PIE) opportunities including upcoming line extensions for BLINCYTO.
• This individual will be a core member of the brand team, responsible for translating global strategy into actionable US plans and ensuring strong pre-launch readiness, early commercialization success, and inline execution for a critical priority brand.
• Support development and execution of the US launch & brand strategy, ensuring alignment with global direction and US market needs.
• Translate strategic imperatives into actionable tactical plans across pre-launch and early commercialization phases.
• Drive key components of launch readiness, including milestone tracking, execution planning, and risk mitigation.
• Contribute to scenario planning across regulatory, competitive, and access environments.
• Support refinement of the US brand strategy, positioning, and value proposition in partnership with the Executive Director and Global team.
• Lead development and localization of core marketing materials and campaigns (HCP, patient, and payer), ensuring consistency, compliance, and impact.
• Help shape the brand narrative and messaging platform grounded in clinical data, customer insights, and competitive differentiation.
• Generate and synthesize customer insights to inform strategy and tactics, including HCP attitudes, treatment dynamics, and barriers to adoption.
• Partner with Sales leadership to ensure field readiness, including development of training materials, messaging, and tools.
• Ensure all activities meet compliance, legal, and regulatory standards.

Requirements

• Doctorate degree and 4 years of marketing experience OR
• Master’s degree and 7 years of marketing experience OR
• Bachelor’s degree and 9 years of marketing experience
• 5+ years of progressive commercial experience within biopharma/biotech
• Experience supporting a product launch or major indication expansion, ideally in oncology or specialty markets
• Exposure to pre-launch planning, brand development, and early commercialization activities
• Ability to translate clinical data and scientific concepts into clear, differentiated messaging
• Strong analytical mindset with experience leveraging insights and performance data to guide decisions
• Understanding of US healthcare ecosystem, including market access and reimbursement dynamics
• Demonstrated success working in a cross-functional, matrixed environment
• Strong communication skills with the ability to influence without direct authority
• Comfortable operating in ambiguity and fast-moving environments
• Oncology experience preferred; prostate cancer experience a plus.
• Familiarity with complex specialty markets, novel mechanisms such as CAR-T or BiTE therapies, or biomarker-driven therapies is advantageous.

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
• group medical, dental and vision coverage
• life and disability insurance
• flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible.