Maintain and update records in SugarCRM with accuracy and consistency
Ensure completeness across all accounts and contacts and remove duplicate or outdated records
Segment and organize account lists for targeted outreach
Generate basic reports to support sales activity and pipeline visibility
Analyze CRM data to identify underpenetrated accounts, inactive customers, and re-engagement opportunities
Research accounts to identify additional contacts and decision-makers
Support account expansion efforts through structured outbound outreach
Conduct outbound calls to existing customers, warm prospects, and cold prospects
Execute structured call campaigns and follow defined call cadences
Qualify leads using discovery questions and schedule meetings for the sales team
Log all call activity and outcomes accurately in the CRM
Assist with lead follow-up and nurturing activities
Maintain clear and detailed notes for all prospect interactions
Coordinate with the internal sales team on next steps and handoffs
Support ongoing lead generation initiatives and campaigns

2+ years of experience in inside sales, SDR, BDR, CRM administration, or B2B outbound calling
Hands-on experience with a CRM system such as SugarCRM, Salesforce, HubSpot, or similar
Strong English communication skills both verbal and written
Experience calling and speaking confidently with U.S.-based business professionals
High attention to detail and accuracy in data entry and CRM management
Organized and able to manage multiple tasks and follow structured processes
Proactive mindset: you identify issues and opportunities without being asked
Availability during U.S. business hours

Nice to Have

Experience with B2B sales or lead generation campaigns in manufacturing, packaging, or industrial sectors
Familiarity with sales tools such as dialers, email sequencing tools, or data platforms
Experience working directly with U.S.-based teams or clients
Understanding of sales pipelines and funnel metrics

Sales Development Representative, B2B

Key skills