About this role

Define and refine value propositions, messaging, and positioning for each brand and SKU
Translate customer insights and competitive intelligence into compelling narratives
Own customer personas and journey maps across all funnel stages
Develop campaign concepts and creative briefs for paid social, email, landing pages
Partner with media buyers to align creative strategy with performance goals
Outline testing plans covering hooks, offers, angles, and formats to validate
Act as the central connector between teams
Review campaign performance data to identify what's working and adjust messaging accordingly
Maintain a "what works" playbook across brands

3–6 years in marketing manager, product marketing, or growth marketing roles
Strong B2C/DTC background, ideally in health/wellness, consumer subscription, or telehealth
Agency experience strongly preferred
Excellent messaging, positioning, and copywriting instincts
Solid understanding of paid social performance levers
Comfortable with basic analytics
Must have prior remote work experience and be fluent with remote collaboration tools.

Marketing Manager – DTC Telehealth

Key skills