Join our dynamic team on a fixed term contract, as the Director of CRM & CRO for an industry-leading media business driving some of the largest subscription businesses in the UK.
Oversee the CRM/Customer Journeys team, setting strategy, fostering innovation, and implementing best practices to drive the end-to-end customer journey.
Set strategy for customer next best action including Anonymous-to-Known, Conversion to Paid, Up-sell, Cross-sell, via all CRM channels across our multiple consumer brands.
Define the end state vision for the CRM/ CRO that supports our 5 year plan.
Lead the team responsible for insourced subscription management maximising ROI from new market-leading SAAS platforms, including Zuora and Zephr.
Enhance and improve the customer experience when our customers interact with our online self-managed subscription tools, and outsourced customer contact centre.
Requirements
7+ years of experience in driving commercial returns through Lifecycle and CRM Marketing, driven by marketing analytics.
Expert in email newsletter strategy with a proven ability to drive commercial outcomes.
Proven track record of managing and mentoring teams, setting performance goals, and optimising budget spend.
Familiarity with CRM platforms, particularly CDP like Twilio Segment, and CEP like Braze experience with data visualisation tools like Tableau/ Looker.
Strong analytical skills, including proficiency in SQL and data-driven commercial decision-making.
Understanding of the consumer lifecycle and subscription business model.
Excellent interpersonal, communication, and presentation skills.
Tech Stack
SQL
Tableau
Benefits
A relaxed working environment with regular socials including a summer festival
Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
Tailored training and development through both our inhouse learning platform and LinkedIn Learning
A progressive and transparent culture focused on your development
Flexible / hybrid working plus early finish Fridays
Cycle to work scheme
Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
Competitive pension plans and Life Assurance
A newly renovated modern office with lots of collaborative spaces