Sales & Business Development: Actively identify, prospect and develop new sales opportunities for dairy technology solutions within the assigned territory.
Manage the full sales cycle, including lead qualification, needs assessment, product presentation, negotiation and closing.
Build and maintain a strong sales pipeline to achieve and exceed revenue targets.
Drive upsell, cross-sell and upgrade opportunities within existing customer accounts.
Product Promotion & Value Selling: Develop and maintain expert-level knowledge of dairy technology solutions, including features, benefits and economic value for customers.
Conduct on-farm product demonstrations and technology presentations tailored to customer needs.
Consultative Farm Assessment: Analyze farm routines and performance indicators to identify opportunities where technology can deliver measurable benefits.
Customer Relationship Management: Build long-term, trust-based relationships with customers and act as their primary commercial contact.
Market & Feedback Intelligence: Actively gather market insights and customer feedback related to products, pricing, competitor activity and unmet needs.
Cross-Functional Collaboration: Collaborate with marketing, customer success and above-market teams to support product launches and regional campaigns.
Industry Representation: Represent the company at farm events, exhibitions, open days and industry meetings.

Education: University degree in veterinary medicine, animal science, zootechnics or a related field.
Sales Experience: 3–5 years of proven experience in a field-based sales or technical sales role, preferably within agriculture, livestock or animal health.
Dairy Industry Knowledge: Strong understanding of dairy production, including reproduction, herd health, nutrition and milk quality.
Commercial Mindset: Demonstrated ability to identify opportunities, negotiate and close deals, with a results-driven approach.
Technical & Scientific Aptitude: Ability to understand complex technologies and explain them clearly in a commercial context.
Communication & Influence: Excellent interpersonal and presentation skills; ability to build credibility with farmers and stakeholders.
Language Skills: Fluency in the local language and intermediate written and spoken English.
CRM Proficiency: Comfortable using CRM systems and sales tools to manage opportunities and customer data.
Self-Motivation & Independence: High level of autonomy, initiative and accountability.
Travel Availability: Willingness to travel up to 60%.

Compliance: Ensure that all activities are conducted in line with compliance requirements and our company's Code of Conduct.

Senior Sales Representative – Livestock Monitoring Solutions

Key skills