Structure and evolve the MGM (Member Get Member) program, ensuring its attractiveness and alignment with the customer journey.
Create and manage engagement and incentive campaigns for the customer base, focusing on relationship building, loyalty and generating referrals.
Develop and optimize communication cadences (CRM) throughout the customer journey.
Define reward mechanics, benefits and incentives, ensuring a simple and appealing customer experience.
Monitor the results of initiatives and propose continuous improvements based on performance and customer behavior.
Collaborate with Marketing, Product and Data teams to advance MGM (Member Get Member) initiatives.

Bachelor’s degree in Marketing, Business Administration, Communication, Engineering, Economics or related fields. Postgraduate degree or MBA in Marketing, Growth, Management or Data is desirable.
Hands-on experience with Power BI and advanced Excel.
Experience with loyalty programs, CRM or Member Get Member initiatives, with a focus on engagement and customer relationship.
Experience creating incentive campaigns, communication cadences and customer journeys.
Strategic outlook on customer experience and customer behavior.
Ability to monitor KPIs and translate data into actionable insights.
Strong communication skills, organizational abilities and a collaborative profile.
Differentials:
Experience in B2C companies or with a sizable customer base.
Experience with CRM and marketing automation tools.
Knowledge of data analysis (e.g., Power BI) will be considered a plus, not a core requirement.

Senior Loyalty Analyst, Member Get Member

Key skills