Design and deliver marketing experiments, selecting the most appropriate methodology based on the question, data and constraints
Lead experimentation across ATL activity (e.g. geo-tests, pre-post analysis, synthetic controls, brand lift studies)
Design test-and-control approaches for 1:1 activity (e.g. email, app and internet banking), including holdout and fallow groups
Conduct MDE and power calculations to assess feasibility, sample sizes and test duration
Monitor in-flight tests and resolve issues in collaboration with marketing, media and data teams
Analyse results with statistical rigour, isolating true incremental impact
Produce clear written experiment read-outs and present findings with actionable recommendations
Where relevant, triangulate results with other measurement approaches such as MMM, MTA or platform uplift studies
Share learnings to improve future test design and decision-making

Experience in an experimentation, analytics or measurement role within a marketing or commercial environment
Strong capability in experimental design and statistical testing
Experience using a range of experimentation techniques, not just geo-based testing
Understanding of ATL experimentation methods and 1:1 test-and-control approaches
Confidence choosing the right measurement approach for different problems
Experience writing up results and communicating insights clearly to stakeholders
Strong communication skills and a focus on driving measurable business outcomes
Understanding of MMM, MTA and platform-level uplift studies is desirable but not essential

Marketing Analytics Manager

Key skills