Key skills
SaaSCRMCommunicationCollaboration
About this role
Role Overview
- Build, launch, and manage customer email acquisition, nurture/retention and win-back sequences, campaign extensions and follow-ups, and monthly email campaigns
- Design and implement automated workflows within ActiveCampaign
- Manage and optimise ActiveCampaign CRM (Deals module), including pipeline setup and maintenance
- Collaborate with internal stakeholders on campaign strategy, testing and optimisation, segmentation, and targeting
- Monitor and report on campaign performance (open rates, CTR, conversions, deliverability) and continuously optimise for results
- Ensure email deliverability best practices and compliance standards are met
- Maintain clean, organised, and segmented contact lists
Requirements
- Proven experience managing email marketing campaigns end-to-end
- Strong hands-on experience with ActiveCampaign (automation, CRM/Deals, segmentation)
- Experience building and optimising email nurture flows and lifecycle campaigns
- Analytical mindset with the ability to interpret campaign performance data
- Strong attention to detail and ability to execute with minimal supervision
- Excellent communication and collaboration skills
- Nice to Have: Experience working with health, SaaS, or startup environments
- Familiarity with email deliverability and compliance (e.g., CAN-SPAM, GDPR)
- Basic understanding of customer journey mapping and lifecycle marketing