Develop and lead integrated acquisition strategies aligned to priority audiences, products, and strategic account segments to generate qualified pipeline and new customers.
Translate product marketing positioning and content marketing assets into integrated acquisition campaigns across digital channels, industry events, partnerships, and account-based marketing programs.
Identify high-intent buyer signals and optimize acquisition channels—including organic search, paid media, and website conversion paths—to capture new prospects actively researching solutions.
Develop automated engagement and nurture programs that move prospects through the acquisition funnel and convert interest into sales conversations.
Define and implement clear funnel metrics and attribution models that measure marketing’s contribution to pipeline and revenue, enabling data-driven decision making.
Lead a high-performing growth team responsible for demand generation, account-based marketing, and funnel optimization while fostering a culture of experimentation and accountability for pipeline results.
Requirements
6-10 years of experience in B2B marketing with a focus on growth marketing, demand generation, or acquisition strategy.
Demonstrated experience generating pipeline for subscription, SaaS, or information services businesses.
Experience managing the full acquisition funnel from market engagement through opportunity creation.
Proven leadership experience building and managing high-performing marketing teams.
Strong experience working with CRM and marketing automation platforms (Salesforce and Pardot preferred).
Experience working closely with commercial teams to align marketing programs with revenue priorities.
Benefits
Competitive compensation: Compensation is aligned with experience for candidates who meet the full scope of the role and bring relevant senior-level experience.
401K
Wellbeing Allowance of $500/annum
Private medical cover
Annual leave and an extra day off to celebrate your birthday
Inclusive and accessible support during the application and recruitment process