Director, Copy & Creative Insights

Role Overview

• Act as a senior strategic lead across multidisciplinary creative projects and campaigns.
• Serve as the strategic bridge between Brand Strategy, Creative and Production teams, helping translate briefs into clear messaging and creative direction before execution begins.
• Partner closely with Brand Strategy, Creative, Media and Data teams to ensure work is strategically aligned and commercially effective.
• Work collaboratively with design teams to shape assets and creative execution, with overall creative oversight from Creative Directors.
• Inspire creative teams with strong strategic foundations, clear jumping-off points and platform-specific guidance.
• Shape and elevate creative output across copy, content and campaign execution.
• Mentor and support Creative Insights & Content team members, fostering strategic thinking and creative excellence.
• Build strong client relationships and act as a trusted advisor across accounts.
• Use AI tools, including Pencil, to support insights, ideation, content generation, testing and optimisation workflows.
• Lead the development of AI-enabled creative workflows and scalable production approaches.
• Build testing frameworks for messaging, copy and creative variants across channels.
• Translate performance data into actionable creative and content recommendations.
• Stay close to platform evolution, cultural shifts and emerging behaviours, bringing new thinking into client work.
• Identify opportunities to improve creative effectiveness, operational efficiency and content scalability through AI-enabled ways of working.
• Support the evolution of the Creative Insights & Content capability across Jellyfish.
• Contribute to thought leadership, playbooks, frameworks and ways of working.
• Identify opportunities for account growth and expanded strategic partnerships.
• Help position Jellyfish as a leader in insight-led and AI-enabled creative delivery.
• Contribute to new business opportunities and strategic pitches where relevant.

Requirements

• 6+ years’ experience across copywriting, communications strategy, content strategy or integrated creative roles within an agency or brand environment.
• Strong background in messaging development and translating brand positioning into cross-channel communications.
• Experience developing communications frameworks, messaging matrices and content ecosystems across customer journeys.
• Strong understanding of the relationship between brand strategy, audience insight, creative execution and performance marketing.
• Experience shaping creative and content strategies across multiple channels and customer touchpoints.
• Experience leading multidisciplinary creative projects and collaborating across strategy, creative, media and data teams.
• Strong understanding of digital content ecosystems, including paid media, social, CRM, web and SEO.
• Experience using AI tools within creative or content workflows, with curiosity around emerging technologies and operational innovation.
• Strong presentation, communication and stakeholder management skills.
• Experience mentoring or leading team members is preferred.

Benefits

• You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan.
• Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.
• Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
• Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.