Define and lead the partner marketing strategy aligned to the company's revenue goals.
Identify and prioritize strategic partners (technology, cloud, product, and data)
Build scalable frameworks for partner segmentation, engagement, and co-marketing
Own partner-sourced and partner-influenced pipeline targets
Develop and execute joint GTM plans with key partners
Drive demand generation through co-marketing campaigns, events, and account-based programs
Launch and scale partner programs (webinars, events, content, digital campaigns)
Lead integrated campaigns across field, digital, and ABM channels
Collaborate with field marketing to activate partners at Tier 1 events and owned experiences
Build strong relationships with our partner echo system to increase reach and stickiness
Build strong relationships with internal stakeholders (sales, partnerships, product)
Serve as the primary marketing counterpart to partner teams
Manage co-marketing agreements, sponsorships, and partner commitments
Track and report on partner marketing performance (pipeline, ROI, engagement)
Optimize programs based on data and insights
Improve attribution and visibility into partner impact

10+ years of experience in B2B marketing, with a strong focus on partner or alliance marketing
Proven track record of driving pipeline and revenue through partner programs
Experience building and scaling partner marketing
Strong understanding of SaaS GTM motions (ABM, field marketing, demand gen)
Excellent cross-functional collaboration skills (sales, partnerships, marketing)
Strong project management and execution skills
ability to move from strategy to delivery
Data-driven mindset with experience measuring and optimizing performance

Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year
Work flexibility: hybrid and remote work policies
Generous paid time-off policy (every location is different)
Lifestyle allowance
A Culture Crew in every country we’re based in to coordinate regular activities for employees to get to know each other and bond outside of work
Every full-time employee receives stock options, allowing them to share in the company’s success
We have multiple Employee Resource Groups, that offer a safe space for individuals who share common identities, life experiences, or allyship to connect, support one another, and passionately advocate for the issues close to their hearts
And more benefits tailored to each country

Senior Manager, Partner Marketing

Key skills