Key skills
AnalyticsCommunicationSales
About this role
Role Overview
- Support the definition and execution of digital marketing strategies (with a focus on paid media and performance)
- Create and optimize sales funnels and acquisition campaigns
- Monitor and analyze KPIs, providing insights for continuous improvement
- Work with tools such as Google Analytics, Hotjar, and CRMs
- Conduct A/B tests and conversion rate optimization (CRO) analyses
- Improve the customer journey and user experience
- Develop retention and engagement strategies
- Collaborate with sales, product, and design teams
- Identify new opportunities, channels, and growth trends
- Prepare reports and presentations to track results.
Requirements
- Strong analytical skills and strategic mindset
- Experience with marketing and data analysis tools
- Knowledge of SEO, SEM, CRO, and Growth strategies
- Good communication and teamwork skills
- Results-oriented profile with a strong focus on continuous testing