Marketing Program Manager

Role Overview

• Own the SELF Member Experience
• Drive the end-to-end execution of SELF as a cohesive community experience, not just a series of campaigns
• Ensure every touchpoint—from onboarding to events to content—feels intentional, high-quality, and aligned to the community’s value proposition
• Continuously evolve the program based on member feedback, engagement signals, and strategic priorities
• Orchestrate cross-channel initiatives across events, content, digital touchpoints, and in-person experiences
• Translate high-level strategy into coordinated execution across multiple workstreams and teams
• Ensure alignment across Field Marketing, Content, Brand, Sales, and Technical stakeholders
• Support member recruitment through nominations, referrals, and curated outreach strategies
• Help design and execute engagement strategies that foster peer-to-peer connection, thought leadership, and long-term participation
• Contribute to shaping the future online community environment and member journey
• Lead execution of key program elements including: Executive dinners and curated in-person gatherings, Virtual salons and roundtables, Insight-driven content and thought leadership moments
• Ensure each experience delivers value, fosters connection, and reinforces our client's brand with senior leaders
• Own program timelines, workbacks, and cross-functional coordination to ensure seamless execution
• Maintain visibility into priorities, risks, and dependencies while keeping stakeholders aligned
• Bring structure and clarity to a fast-moving, evolving program
• Partner with Marketing Ops and RevOps to define success metrics aligned to engagement, community growth, and influence
• Track program performance and identify opportunities to improve experience quality and impact
• Translate insights into actionable recommendations

Requirements

• Experience in integrated marketing, community programs, executive engagement, or experiential marketing (B2B preferred)
• Strong track record of managing cross-functional programs with multiple stakeholders and touchpoints
• Experience building or supporting communities, advisory boards, executive programs, or strategic events
• Ability to operate in ambiguity while creating structure, clarity, and momentum
• Strong communication skills, especially when working with senior stakeholders and cross-functional teams
• Highly organized, detail-oriented, and proactive with a strong sense of ownership
• Experience working with both in-person and digital community experiences is a strong plus