Develop compelling product positioning and messaging that resonates with our target audience and differentiates Körber Supply Chain Software in the market.
Conduct market research to identify trends, opportunities, and competitive landscapes.
Plan and execute successful product launches, including go-to-market strategies, launch events, and collateral development.
Monitor the competitive landscape and analyze competitor offerings to identify opportunities for product differentiation and market expansion.
Provide sales teams with the necessary tools, training, and resources to effectively sell Körber Supply Chain Software products.
Foster strong relationships with customers and partners to gather feedback, understand their needs, and drive product adoption.
Work closely with product management teams to ensure that product development aligns with market needs and marketing objectives.
Requirements
Bachelor's degree in Marketing, Business Administration, or a related field
10+ years of experience in product marketing, preferably in the B2B software or technology industry
Must have experience in the supply chain software industry and understand WMS workflows
Proven track record of successfully launching and marketing software products
Strong understanding of supply chain concepts and industry trends
Excellent analytical and problem-solving skills
Excellent communication and interpersonal skills
Ability to work effectively in a fast-paced, collaborative environment