Associate Marketing Lead – Wealth Management

Role Overview

• Independently implements and manages a broader set of defined market programs/initiatives.
• Leverages a strong comprehension of marketing strategies.
• Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution.
• Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications.
• Proactively collects and synthesizes data in order to identify trends.
• Readily identifies the strategic and tactical implications.
• Ensures all operating activities are delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
• Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

Requirements

• 3+ years of direct Marketing experience
• Prior experience with Wealth Management
• Highly organized, with strong attention to detail and the ability to manage multiple workstreams simultaneously
• A strong writer who can confidently develop and refine marketing and product collateral
• Comfortable being hands‑on and working through details, while also thinking strategically about the bigger picture
• Someone who can move easily between tactical execution and strategic planning as priorities shift.

Benefits

• medical/prescription drug coverage (with a Health Savings Account feature)
• dental and vision options
• employee and spouse/child life insurance
• short and long-term disability protection
• 401(k) with PNC match
• pension and stock purchase plans
• dependent care reimbursement account
• back-up child/elder care
• adoption, surrogacy, and doula reimbursement
• educational assistance, including select programs fully paid
• a robust wellness program with financial incentives
• maternity and/or parental leave
• up to 11 paid holidays each year
• 9 occasional absence days each year, unless otherwise required by law
• between 15 to 25 vacation days each year, depending on career level; and years of service