Own xStocks social channels end-to-end, with a focus on growing a global audience (crypto-native + mainstream)
Lead community management and growth. Not just responding, but creating participation loops and campaigns
Turn complex topics (tokenized equities, markets, infra) into clear, engaging content
Run social for launches and announcements, making sure things land and get understood
Work closely with product marketing, partnerships, and regional teams to stay aligned and amplify key moments
Drive both always-on content and reactive content (markets, trends, cultural moments)
Coordinate localisation with regional teams (incl. CN/APAC)
Support partner amplification where needed (co-marketing, reposts, etc.)
Build and manage a high-signal community: balancing education, participation, and entertainment
Create content yourself when needed (copy + simple visuals). We move FAST
Experiment across formats: threads, short-form, explainers, commentary, community-driven content
Use social + community feedback to inform content and overall strategy
Own performance: reach, engagement, growth, retention, and keep improving it

5–8+ years in social/content roles (crypto, fintech, or consumer tech helps)
Strong understanding of how content actually performs on X, TikTok, IG
Good grasp of crypto + financial markets, and the ability to simplify them
Experience building and managing communities (bonus if you’ve worked with gamified systems like points/rewards)
Strong storytelling instincts. You know how to make things click
Able to create content end-to-end (writing + scrappy visuals when needed)
Comfortable working cross-functionally and moving fast
Experience with localisation across markets is a plus
Data-aware. You track what works and adjust quickly
Uses AI tools to move faster (not as a crutch, but as leverage)
Self-directed, responsive, and comfortable in a high-velocity environment
Actually plugged into crypto Twitter / market conversations

Kraken is a mission-focused company rooted in crypto values.
Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space.
Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Senior Social Media Specialist

Key skills