Identify opportunities for evolution and innovation in our digital products;
Conduct national and international benchmarks, comparative analyses and trend research on digital evolution, digital health and apps, with a focus on user experience;
Gather and analyze data, research and user journeys to support hypotheses and strategic recommendations;
Reimagine existing journeys to make them simpler, smarter and more engaging;
Develop clear, structured and innovative concepts for new products, features or journey flows;
Create innovation proposals for e-care, exploring technologies, trends, generative AI, personalization and automations;
Create problem → opportunity → solution mappings with clear storytelling;
Structure narratives and executive presentations with insights and recommendations;
Create concept-rule artifacts ("job to be done", conceptual flows and journeys) with opportunities, rules and guidelines that will guide other teams and delivery squads;
Lead ideation and co-creation ceremonies and define strategic directions;
Work side-by-side with UX/Research/Design teams to materialize concepts;
Ensure that innovation initiatives are aligned with the business strategy, metrics and objectives of Vivo's digital ecosystem
Requirements
Applied creativity and the ability to propose strategic, innovative solutions with a focus on impact.
Executive communication (concise, data-driven, decision-oriented and with storytelling).
Customer orientation and empathy (active listening).
Resilience and the ability to manage ambiguity.
Collaborative profile to co-create with diverse areas.
Critical thinking, curiosity and autonomy to conduct analyses and make recommendations.
Familiarity with tools such as Figma and Miro.
Strong ability to structure journeys, conceptual prototypes and product documentation.
Preferred qualifications
Experience in digital products, Innovation, Digital Strategy (e‑care, services, platforms, fintechs, etc.).
Experience with generative AI trends applied to the user journey.
Experience in journey conceptualization, discovery and product vision.
Experience with benchmarks, comparative analyses and market research.
Benefits
Choose the ideal benefit for you and your dependents on a digital platform with several categories such as gym, meal vouchers (VR), food allowance (VA), pharmacy assistance, medical and dental coverage, and life insurance;
Company mobile phone. Yes, a brand-new smartphone for you!
Unlimited voice and data plan! Yes, unlimited! On the best mobile network, even faster with Vivo 5G!
An exclusive Vivo offer with special discounts on fixed-line, broadband, TV and apps;
Eligible to receive an annual bonus or PPR (annual profit-sharing/bonus);
Plan your future through a private pension plan;
Have children? You'll be entitled to a subsidy to help with school, daycare or babysitting expenses;
Work in an environment that respects your personality, your dress style and your way of being, allowing you to be authentic. #ComeAsYouAre
Work remotely up to 2 days per week. #Mobility
Flexible working hours;
Enjoy a day off to celebrate your birthday;
Participate in one of the largest corporate volunteering programs to help you make a difference in the world;
Benefit from our Educational Development Program offering partnerships with educational institutions at a discount; certifications and online courses;
Boost your career through our Internal Recruitment Program, in Brazil or abroad — we are present in over 17 countries! #VivoMyCareer
Access a range of initiatives to improve your physical, emotional and social well-being! We have #VivoWellbeing, which encourages our team to adopt healthy habits and a better quality of life. Available to employees: consultations with nutritionists, psychologists, social workers, telemedicine, and much more!