Support with the optimization of automated customer journeys across email, push, SMS, and onsite personalisation tools.
Maintain and improve automated marketing sequences, ensuring data accuracy, trigger logic, and operational efficiency.
Support onsite messaging and personalisation, working with product and web teams to implement targeted onsite modules and experiments.
Monitor performance metrics and customer behaviour trends, providing insights to improve engagement and conversion.
Spot opportunities to harness AI and machine learning capabilities within our Flutter UKI Brands and marketing automation workflows to improve personalisation, content creation, targeting, testing and operational efficiency.
Support the evaluation, testing and implementation of emerging AI tools and features across customer engagement platforms, ensuring appropriate governance and measurement of outcomes.

Bachelors degree or equivalent experience in Marketing, Business Communications or Applied Computer Science (preferred)
Experience in marketing automation, CRM, or digital engagement roles would be considered beneficial.
Exposure to marketing automation & CRM platforms with familiarity of basic marketing metrics (e.g., Bloomreach, HubSpot, Salesforce Marketing Cloud, Braze, or similar), including awareness of AI-driven capabilities such as predictive audiences, content generation and journey optimisation.
Exposure to marketing tooling and automation solutions (Content Management Systems, Content Management platforms, CRM)
Experience building or supporting content creation and customer journey at scale
Demonstrated curiosity and awareness of AI trends, tools and applications within digital marketing, CRM and customer engagement.
Experience using AI-enabled productivity, content generation or analytical tools (e.g., ChatGPT, Microsoft Copilot, Gemini, Claude or similar) to improve workflow efficiency and campaign delivery.
Ability to evaluate new technologies and translate AI opportunities into practical customer engagement use cases.

Marketing Automation Specialist

Key skills