SEO Manager

Role Overview

• Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, remodeling, junk removal, painting, etc.).
• Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization.
• Contribute to building scalable SEO processes, templates, QA checks, and reporting standards.
• Stay current on Google algorithm updates, AI-influenced search trends, E-E-A-T considerations, and local ranking factors.
• Improve GBP rankings across primary and surrounding service cities through repeatable optimizations.
• Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals.
• Conduct city-level keyword research and local expansion planning for increased visibility.
• Support consistent map pack and local SERP performance in competitive markets.
• Build content plans for service pages, location pages, blogs, and topical authority clusters.
• Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO.
• Review content for SEO quality, local relevance, and conversion alignment.
• Collaborate with internal/external writers (human and AI-assisted) to maintain standards.
• Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets.
• Maintain simple, scalable backlink playbooks suitable for home-service verticals.
• Track backlink gaps and authority metrics and recommend improvements.
• Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core Web Vitals.
• Work with WordPress and development resources to implement SEO fixes and improvements.
• Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress.
• Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities.
• Explain SEO priorities clearly to internal stakeholders and support consistent delivery.

Requirements

• 3–5 years of hands-on SEO experience, ideally in an agency or multi-client environment.
• Proven success improving local SEO performance for service-area businesses (map pack + organic results).
• Experience improving Google Business Profile rankings and local visibility in competitive markets.
• Familiarity with multi-location SEO structures (or strong experience supporting location-based expansion).
• Solid technical SEO foundation (auditing, indexation, site structure, internal linking, CWV awareness, basic schema).
• Strong proficiency in WordPress (on-page optimization, plugins, and implementing common technical updates).
• Ability to produce clear documentation, briefs, action plans, and performance reporting.
• Strong organization and time management with the ability to manage multiple client campaigns.
• You must have prior, professional remote work experience and be fluent with remote collaboration tools (e.g., Slack, Zoom, Google Workspace, Asana or similar).

Tech Stack

• WordPress

Benefits

• Flexible work arrangements
• Professional development opportunities