Manage and optimize campaigns across Google Ads (Search, Display, Video, Remarketing, PMAX), Meta Ads, and Google Local Services Ads (LSA)
Support planning and optimization of upper-funnel campaigns in partnership with external Programmatic Display and Connected TV (CTV) vendors
Coordinate targeting, messaging inputs, budgets, and performance feedback with Programmatic/CTV partners
Implement, monitor, and troubleshoot conversion tracking using Google Analytics (GA4), Google Ads, and related tools
Apply automated bidding and conversion optimization strategies (e.g., Maximize Conversions, Target CPA/ROAS)
Analyze campaign performance to identify trends, inefficiencies, and optimization opportunities
Assist with testing and evaluation of new lead-generation platforms and channels (e.g., TikTok, Reddit, emerging ad networks)
Document workflows, optimization processes, and best practices to support consistency and scalability
Use AI-driven, automation, and reporting tools to streamline campaign management and insights
Collaborate with internal teams to align paid media execution, tracking, and reporting across clients
Stay current on platform updates, policy changes, and industry best practices

Hands-on experience managing Google Ads campaigns (Search, Display, PMAX, Remarketing, etc.)
Working knowledge of GA4, conversion tracking, and attribution fundamentals
Experience working in an Agency environment
Experience using automated bidding and conversion-focused strategies
Strong analytical skills and comfort interpreting performance data
Experience managing Meta Ads campaigns, including basic creative testing
Prior remote work experience with US
or UK-based companies

Paid Ads Manager

Key skills