Develop and execute a unified global search strategy across organic and paid search.
Lead SEM execution across priority markets, including campaign structure, keyword strategy, bidding optimization, audience targeting, and performance monitoring.
Drive non-branded keyword growth, Quality Score improvements, CTR and CPC efficiency.
Collaborate with Integrated Campaigns, Brand, Analytics, Web, and Media teams.
Define and track KPIs including: Organic traffic growth, Non-branded keyword rankings, Share of Voice, AI search visibility, SEM performance metrics.

7+ years of combined experience of SEO & SEM
B2B experience is a plus
Hands on knowledge on Brightedge, GSC, Adobe analytics, Adobe cloud, GDN, Google Ad word certification; Brightedge certification
Hands on knowledge on creating ad copies for SEM using tactics to optimize ad efficiencies.

Health & Wellbeing: comprehensive suite of benefits that supports their physical, financial and emotional wellbeing
Personal & Professional Development: specific programs catered to helping you reach any career goals you have
Unconditional Inclusion: we are unconditionally inclusive in the way we work and celebrate individual uniqueness.

Global One Search Program Manager – SEO, AEO, SEM

Key skills