On-Road Driving Experiences Manager

Role Overview

• Lead the strategic planning, development, and execution of Ford Racing's On-Road Driving Experiences, ensuring alignment with Ford Racing's overall vision and business objectives.
• Drive the creation and enhancement of innovative Experience curricula, leveraging comprehensive market insights and competitive analysis.
• Develop and implement comprehensive expansion strategies, identifying new market opportunities and strategic partners to grow the program footprint globally.
• Lead global market coordination and strategy to ensure consistent excellence and growth across all regional On-Road Driving Experience programs.
• Maintain a deep understanding of the competitive landscape, motorsport trends, and consumer preferences to ensure Ford Racing's On-Road Driving Experiences remain best-in-class.
• Directly manage, mentor, and develop direct reports, setting clear performance objectives, conducting regular reviews, and fostering a high-performing and collaborative team environment.
• Provide strategic guidance and oversight to ensure the optimal performance and seamless execution of program deliverables by the team.
• Establish, negotiate, and cultivate strategic relationships with key partners and external vendors, ensuring all contractual obligations are met and high standards of program delivery are maintained.
• Oversee the management of partner performance, ensuring adherence to brand guidelines, operational standards, and financial targets.
• Champion and ensure the consistent delivery of premium, customer-centric brand experiences across all On-Road Driving Experience programs and touchpoints.
• Establish robust operational processes and best practices to maximize efficiency, quality, and participant satisfaction.
• Oversee logistical planning and execution for vehicle assets, equipment, and personnel to support On-Road Driving Experience operations.
• Lead the development and execution of integrated marketing and communication strategies for On-Road Driving Experience programs, collaborating closely with internal marketing teams and external agencies.
• Direct the analysis and interpretation of program data, customer feedback, and market trends to measure ROI, identify areas for improvement, and inform strategic decision-making.
• Develop and present comprehensive program updates, performance reports, and strategic recommendations to senior leadership.
• Lead cross-functional initiatives, collaborating with Engineering, Communications, Marketing, Global Markets, Dealer Relations, and other teams to integrate On-Road Driving Experience programs into broader Ford Racing and Ford brand initiatives.
• Develop, manage, and forecast program budgets, ensuring financial targets are met and resources are optimized.

Requirements

• Bachelor’s Degree in Business, Marketing, Sports Management, a related field of study, or equivalent combination of relevant education and experience.
• Minimum of 7 years of progressive experience in customer experience, marketing, or program management, with a significant portion within the automotive or motorsports industry.
• Minimum of 7 years of experience demonstrating a deep understanding of the Motorsports industry's dynamics and key players.
• Minimum of 3 years of direct people management experience, including coaching, performance management, and team development.
• Proven experience in strategic program development, execution, and expansion.
• Demonstrated experience in contract negotiation, partnership management, and vendor relations.
• Strong financial acumen with proven experience in budget development, management, and forecasting.
• Deep experience as a racing instructor or a professional racing background.
• Proven track record in developing and executing revenue-generating, customer-centric strategies.
• Exceptional strategic thinking, problem-solving, and analytical skills.
• Outstanding written and verbal communication skills, with the ability to present complex information clearly and persuasively to executive leadership and diverse stakeholders.
• Demonstrated ability to lead and motivate cross-functional teams in a fast-paced, dynamic environment.
• High degree of adaptability and resilience, with the ability to manage multiple priorities and drive projects forward autonomously.
• A profound passion for Ford products, motorsports, and delivering exceptional customer experience.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.