Vice President, Marketing

Role Overview

• Create, implement, and monitor marketing strategies to improve brand awareness for the Story Corporate brand and Story’s house of brands.
• Develop cohesive marketing plans that support business initiatives while ensuring the brand has a focused, holistic message across marketing channels while increasing brand awareness and overall revenue.
• Lead the creation of brand marketing content/collateral that promotes a consistent voice across our retail and wholesale business.
• Oversee and improve marketing campaigns, such as social media and email campaigns
• Manage national marketing budget, ensuring initiatives are appropriately measured and reported on.
• Oversee resource allocation and management within the marketing team.
• Build relationships with stakeholders and the media to implement public relations strategies.
• Report on market trends, conduct competitive analysis, and data findings to understand our customer base to support our marketing strategy.
• Provide executive leadership with regular reporting to demonstrate performance against established KPI’s.
• Manage and develop a team who will execute across brand, retail, product, social/digital, PR, events, and partnerships.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 15+ years of experience, with previous position(s) in a marketing leadership role.
• Proven leader and creative thinker with a track record of translating thinking into action plans and output.
• The ability to translate marketing data and insights into actionable strategies and go-to-market plans that produce meaningful business impacts.
• Experience managing complex projects and programs that requires strong leadership to align multiple teams and stakeholders.
• Ability to flex between high-level strategic thinking and tactical project management.
• Strong financial planning and budgeting experience.
• Leadership and people management skills with the ability to successfully inspire, lead and scale teams.
• The ability to travel to our corporate office and other markets as needed.

Benefits

• Paid time off (PTO) including 8 paid holidays per year*
• Medical, Dental, and Vision Insurance*
• 401k retirement savings plan*
• Company paid Short-Term & Long-Term disability*
• Company paid Life Insurance*
• Employee Assistance Program (EAP)
• Employee referral program
• Commuter benefits*
• Product discounts
• Additional compensation incentives (tips, bonuses, etc.)