Key skills
AIAthenaJiraAgileProject ManagementChange ManagementCommunication
About this role
Role Overview
- Ensure flawless, on-time delivery of Synchrony email marketing campaigns
- Drive campaign setup and email template approval, list selection and segmentation, and deployment of channel marketing campaigns
- Explore and evaluate AI features and tools to improve campaign processes, enhance targeting and personalization, and drive operational efficiencies
- Liaise with clients and peers within Performance Marketing to deliver complex channel requests & problem-solving
- Drive the re-imagination of channel execution, becoming more flexible and agile
- Manage, train & mentor/coach team members to ensure competency in multi-channel execution
- Act as subject matter expert for advanced email skillsets
- Manage project initiatives as assigned
- Collaborate with client marketers on optimal design, creative, and segmentation to drive email touchpoints
- Audit high complexity and/or flagged campaigns, including approving campaign requirements
- Ensure all campaigns meet required campaign documentation requirements
- Drive advancement and adoption of responsive design for mobile optimization
Requirements
- Bachelor’s degree with overall 5+ years of experience with the financial services industry or Marketing or Digital experience; In lieu of degree overall 7+ years of experience with the financial services industry or Marketing or Digital experience
- Minimum 5+ Years of email with hands-on experience of building and deploying commercial emails leveraging Agile methodology
- Minimum 5+ years of experience with the enterprise email service platform: Zeta (Athena, Workflow Automation, Channel path optimization, Experience Builder, Propensity & Moment scoring, etc)
- 5+ years of experience working with US stakeholders and cross-functional teams
- Exposure to project management tool: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc.
- Strong project management skills, attention to detail, and ability to work under tight deadlines
- Proficient with Microsoft Office Suite including Outlook, Word, Excel, and PowerPoint
- Strong Change Management skills
- effective communicator, good at holding 'crucial conversations' with clients and internal partners
- Strong written & verbal communication skills.
Benefits
- Flexibility and Choice for all employees
- Best-in-class employee benefits and programs that cater to work-life integration and overall well-being
- Career advancement and upskilling opportunities