Lead, coach, and develop a team of Sales Managers and Sales Representatives to exceed sales targets
Build and maintain a high-performance culture focused on accountability, clear expectations, and continuous improvement
Oversee territory management and ensure optimal coverage and resource allocation
Define and communicate clear performance expectations and KPIs across the sales organization
Utilize Salesforce CRM to manage pipeline, forecast accurately, and drive data-informed decisions
Use data to inform segmentation strategies, pricing models, and promotional campaigns
Develop and execute strategic sales plans to expand market share and grow revenue
Build and maintain strong relationships with key customers including optometrists, ophthalmologists, opticians, and lab partners
Collaborate cross-functionally with Marketing, Product, and Operations to align sales strategies with business goals
Monitor market trends and competitor activity to identify new opportunities and mitigate risks
Foster a high-performance culture focused on accountability, continuous improvement, and customer success
Deliver regular performance updates to executive leadership and contribute to strategic planning

Bachelor’s degree in related field or equivalent experience
Minimum of 3 additional years of experience related to functional area
Minimum of 6 years of management experience with responsibilities for hiring, training, assigning work and managing performance of direct reports
Progressive sales leadership experience, preferably in the optical or healthcare industry
Expertise in Salesforce CRM and leveraging data for performance management
Strong understanding of the optical lens market, including sales to doctors and labs
Exceptional communication, coaching, and interpersonal skills
Strategic thinker with a hands-on approach and a bias for action

Senior Director, Sales – Unity

Key skills