Role Overview

Run multi-channel campaigns that drive pipeline like a freight train
Build lead nurture flows that actually work (no spray-and-pray nonsense)
Partner with Sales to drive MQLs to SQLs to $$$
Own programs end to end, from the big idea to the “here’s what the numbers say” readout
Build the webinar on the backend within the platform: setup, registration, reminders, and all the technical plumbing that makes it run smoothly
Put together the content: topic, agenda, slides, and messaging that people actually want to show up for
Drive registration and attendance: promotion, email, social, and outbound working together to fill the room
Be ready for follow-up the moment it ends: segmented lists, timely outreach, and a clear next step for every attendee and no-show
Nurture those leads all the way through: hand-offs to Sales, nurture flows, and reporting on what the webinar actually drove pipeline
Co-own the BDR outbound strategy with Sales: target account lists, sequences, and messaging that actually book meetings
Fuel outbound with marketing muscle: intent data, ABM, and engagement signals that give BDRs a warm reason to reach out
Tighten the handoff so MQLs and outbound replies get worked fast and nothing slips through the cracks
Own Balto’s social media presence: strategy, content calendar, and day-to-day posting across channels
Partner with the team on thought leadership, launches, and campaigns that show up everywhere they should
Launch fast, learn faster: A/B test headlines, landing pages, emails, CTAs, and outbound sequences
Optimize the full funnel for conversion, from ad click and cold email to closed-won
Own your corner of HubSpot (and make it your playground)
Set up automations that work while you sleep
Track attribution like a hawk and make reporting actually useful
Keep the data clean so routing, reporting, and BDR follow-up all run on signal you can trust
Craft go-to-market plans that don’t get ignored
Create customer stories, launch assets, and messaging that hits
Show the world how Balto’s AI is actually changing the game
Launch a chatbot? Done it. Test a weird new paid channel? Let’s go. If it drives pipeline, it’s fair game.

Requirements

Roughly 3 to 5+ years in demand gen or B2B SaaS marketing (ideally a mix of demand gen and marketing ops)
Extremely detail-oriented. You catch the broken link, the wrong merge field, and the typo in the subject line before anything ever goes out
Genuinely excited to build and create from the ground up, not just maintain what already exists
Experience running webinars end to end, from platform setup to post-event lead nurture
Experience working with Sales and BDR/SDR teams on outbound: you get sequences, target account strategy, and what makes a rep’s outreach actually land
Comfortable running social media for a brand and building an audience
You know your way around HubSpot, landing page builders (WordPress), and analytics tools
You’ve actually run A/B tests (not just read about them on LinkedIn)
You write killer copy that converts, not just “clever,” but effective
You’re data-obsessed and results-driven: if it doesn’t move the needle, it doesn’t matter
You’re AI-Native Balto doesn’t just build AI, we live it. AI is how we work every single day.

Tech Stack

WordPress

Benefits

fully remote (work from anywhere in the U.S.)
smart and supportive AI-obsessed teammates
real ownership with a clear path to grow
great benefits like healthcare
401(k)
unlimited PTO
learning stipends
and more.

Balto

Open Positions (1)

Marketing

Demand Generation Manager