ActivTrak is a dynamic, VC-backed company seeking a Product Marketing Manager to shape and execute their go-to-market strategy for software solutions. The role involves translating technical capabilities into value propositions, conducting market research, and enabling sales and customer success teams.

Responsibilities:

Lead product launch strategies by conducting thorough market analysis, identifying target customer segments, and developing comprehensive positioning and messaging frameworks
Generate ideas for campaigns and feature development based on customer needs and level of feature interest/impact and new feature capabilities
Assist with the execution of marketing campaigns
Own the competitive intelligence program, maintaining deep knowledge of market trends and competitor movements
Develop a deep understanding of customer pain points and needs through:
Regular review and analysis of prospect calls
Conducting win/loss analysis interviews
Direct customer interviews to understand product value perception
Analyze and synthesize patterns in customer interactions to inform product positioning and marketing strategies
Lead market research initiatives to identify emerging trends and opportunities
Create and maintain comprehensive sales enablement materials including product training, battle cards, and competitive analysis
Partner with sales and customer success teams to develop tools and resources that drive customer engagement and conversion
Deliver training sessions to internal teams on new products, features, and competitive positioning
Establish and track key performance metrics for product marketing initiatives
Provide regular reports and insights to executive leadership on marketing effectiveness and market dynamics
Make data-driven recommendations for optimizing marketing strategies and tactics

Requirements:

4 years of product marketing experience, preferably in B2B SaaS
Proven track record of successful product launches and go-to-market strategies
Experience in developing and executing comprehensive marketing campaigns
Strong background in sales enablement and customer success support
Excellence in written and verbal communication
Demonstrated ability to analyze data and derive actionable insights
Experience in workforce analytics, productivity software, or related industries
Experience with product marketing in high-growth SaaS companies
Understanding of workforce productivity trends and digital transformation

ActivTrak

Open Positions (1)

Marketing

Product Marketing Manager