About Our Company

VIZ Media has been bringing the finest in manga, anime, and global entertainment to English-speaking fans across the world for nearly 40 years. From classic series like Dragon Ball, Sailor Moon, and Naruto to current hits like My Hero Academia, Demon Slayer, and Chainsaw Man, we continue to offer the best in action, romance, fantasy, and adventure stories for fans of all ages.

Our critically acclaimed manga, graphic novels, and books have won Eisner, YALSA, and Hugo awards and are available in both print and digital editions, and our premier catalog of anime titles can be seen on TV and via streaming and digital download, as well as in collectible Blu-ray and DVD sets at major retailers.

Learn more about VIZ Media, anime, and manga at www.viz.com.

Job Summary

The Paid Media Manager drives the digital advertising strategy for a wide array of VIZ Media products and services. This role manages the planning, execution, optimization, and documented measurement of PPC campaigns across paid social, paid search, and other digital channels; and provides critical insight into campaign performance. The Paid Media Manager works closely with the Director, Performance Marketing; Sr. Manager, Social Media; as well as cross-functional marketing team leaders in the Product Marketing, CAR, and other departments to align performance marketing strategy with key business goals.

What you’ll do:

Responsible for strategic planning and performance of PPC campaigns across paid social, paid search, and other digital channels, including but not limited to: Facebook/Instagram, TikTok, Reddit, X, Pinterest, Google Ads, Amazon Ads, and more. Key functions include:

Collaborating with paid media associates and cross-functional team members to determine campaign details, budgets, and goals
Aggregating and communicating campaign trafficking details to paid media team members
Directing campaign optimization and adjustment efforts in order to meet KPI benchmarks
Analyzing paid media campaign performance, preparing reports, and sharing key takeaways with cross-functional stakeholders
Identifying consumer behavior, trends, and insights and shifting spend and budget accordingly

Manages the paid media team in the execution of PPC campaigns by developing, executing, and upleveling teamwide soup-to-nuts processes (monthly campaign trafficking, budget management, reporting, etc.)
Works hand-in-hand with the Senior Social Media Manager to inform content development strategies and production schedules in accordance with paid media campaign needs
Partners with other internal teams (Product Marketing, CAR, CPG) to understand and prioritize paid support needs; manages and deploys paid team resources according to priority level and in alignment with VIZ’s overall business goals.
Oversees the communication flow between the paid media team and cross-functional partners; sometimes serves as the spokesperson for paid media strategy to company leadership and licensors.
Helps to shape test-and-learn initiatives in an effort to evolve paid media strategy based on performance analyses, impacting budget allocations; audience targeting; creative development; and more.
Maintains an up-to-date list of ad platform representatives and their contact information; meets with reps as needed to for strategic development and troubleshooting purposes.
Regularly evaluates and adjusts paid media strategy to align with leading-edge best practices, algorithmic changes, and shifting audience behaviors alongside the widespread adoption of AI-powered tools.
In partnership with the Director, Performance Marketing, identifies channel and tactic expansion opportunities; helps to prepare and present expansion proposals to key internal stakeholders.
From time to time, gives input on advertising strategy for special projects (e.g. brick-and-mortar pop-up shops, events, etc.)

The ideal candidate has:

3-5 years of experience managing paid social and paid search campaigns across various channels, including Facebook/Instagram, TikTok, Reddit, Google Ads, and Amazon Ads
2-3 years of managerial experience overseeing teams of channel experts/media buyers
Demonstrated past success in building, executing, and reporting on comprehensive multi-channel PPC campaigns, preferably in the publishing and/or entertainment industry
Past experience directly managing paid social and paid search advertising campaign
Proven track record of overseeing paid media buyers delivering strong results
Expertise in digital advertising management tools, platforms, and best practices
Experience presenting digital marketing campaign results to senior stakeholders
Strong analytical, organizational, and problem-solving skills
Comfort working in a fast-paced environment with shifting priorities and deadlines
Strong written and verbal communication skills
Bachelor's Degree in Marketing, Business Administration, or related field, or equivalent experience, with a record that demonstrates suitable preparation for this position

Additional preferred experience:

Knowledge of/interest in anime and manga/publishing/entertainment/home video fields
Some experience with project management tools

Work Environment & Schedule

Location: The Paid Media Manager position is open to candidates local to the San Francisco Bay Area or remote within the states of California, Oregon, New York, or Texas. If local to the Bay Area, the Paid Media Manager should expect to work onsite 1-2 days per week at our San Francisco office. If remote, the Manager should expect to travel to San Francisco 3-4 times per year.

Schedule: This is a Regular Full-Time position with core hours of 10 am to 4 pm Pacific Time, with some flexibility outside of core hours as needed.

Compensation: $90,000 - $110,000 annually, depending on experience, with additional variable compensation

VIZ Media offers the following benefits to its eligible employees:

Partially subsidized Health, Dental, and Vision insurance
401(k) savings plan – including employer matching
Flexible Spending – health and dependent care
Commuter stipend for in-office work
Life Insurance/AD&D/STD/LTD
Legal & ID Theft insurance
Group Pet insurance rates
Paid holidays, vacation, and sick time - plus your birthday is a holiday!
Philanthropy program, including paid time off for volunteer work
Wellness program, including fitness membership discounts and reimbursement
Full time casual dress
Flexible work hours

As part of a multi-media entertainment company, employees may be subjected to work-related content such as: sexually explicit images, nudity, and graphic violence. Applicants should be willing to work with this type of content.

VIZ Media is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.

Please beware of recent scams to online job seekers. Any email from the VIZ Media recruiting team will come from an @viz.com email address (for example, janedoe@viz.com) or from our recruiting system Greenhouse (for example, no-reply@greenhouse.io). If the email is not from one of these addresses, it is not from VIZ Media.

VIZ Media respects applicants' privacy rights. To review VIZ Media's Privacy Policy, please visit VIZ Media Applicant Privacy Policy - CA.

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Paid Media Manager