Role Overview

Deliver Commercial Results: Strong commercial acumen to deliver on Brand Depletions (Sales), Market Share & Brand ROI (at the level of Can $ income less A&P), Budget Management etc...
Brand Owner Engagement: Proactively engages the Brand Owner team and Director, Brand Development to align on annual Brand Plans and Activations within brand guidelines.
Create and deliver activity plans from aligned consumer strategies and insights and provide direction, tools and materials for activation.
Deliver clear brand communication & activation strategies that drive brand growth, image & equity.
Engage with supplier to deliver and manage innovation pipeline and launch plans for Canada.
Ensure effective management of assigned budgets, collaborating with Trade Development Team/Regional Sales.
Deliver the brand / portfolio brand plan and activities on budget.
Conduct measurement and evaluation of Above the Line (A.T.L.) and Below the Line (B.T.L) campaigns.
Be the direct point of contact for assigned brand owners / suppliers/ 3rd parties and foster strong relationships.
Deliver monthly/quarterly reporting, performance tracking, A&P reconciliation for assigned brands.
Drive and measure brand performance in conjunction with supplier KPIs.
Lead and manage a diverse network of agencies, while ensuring alignment to brand strategies and business objectives.
Responsible for maintaining consistency of brand messaging and presentation.
Collaborate with internal stakeholders to deliver brand plan initiatives and execution.
Coach, motivate and develop Brand Ambassadors & Promotion Co-coordinators as applicable.
Manage Brand Ambassador to ensure optimal consumer engagement, trade partner education, execution of sampling programs, and relationship building that builds brand awareness for Retail and On-Premise accounts.

Requirements

Post-secondary, college degree preferably with sales or marketing emphasis.
Minimum 4 Years’ Experience in Consumer Brand Management
Previous Canadian CPG Industry Experience
Strong knowledge and understanding of Marketing Disciplines and their respective Intended Impact on Consumer Behaviour & Attitudes
Advanced knowledge of Canadian Advertising Regulations & Standards
Agency Partner Management Principles
Computer Literacy: Microsoft Office Software (Excel, Power Point, Word, Outlook)
Strong verbal and written communication skills.
Results oriented.
Canadian Beverage Alcohol Industry knowledge and experience
Category Knowledge: Working Knowledge & Understanding of Rival Brands (Product Variants & Marketing Activations)

Benefits

Be Proud
Be Responsible
Be Entrepreneurial
Be Professional
Be Sustainable
Embrace Difference
Think Long Term

PMA Canada

Open Positions (1)

Marketing

Brand Manager