Role Overview

Develop lifecycle marketing strategies for assigned ecommerce client accounts
Create strategic roadmaps aligned to client goals, historical performance, and scoped service hours
Identify lifecycle initiatives including automated flows, campaign strategies, segmentation frameworks, experimentation plans, and cross-channel opportunities
Evaluate retention program performance and recommend improvements that drive measurable growth
Serve as a strategic advisor for assigned client accounts
Lead client strategy discussions and presentations
Provide guidance on lifecycle marketing best practices and platform capabilities
Address complex strategic questions and recommend solutions that support long-term client success
Analyze lifecycle marketing performance data and translate results into actionable recommendations
Develop reporting and presentation materials that communicate performance insights and strategic opportunities
Identify performance drivers, emerging risks, and growth opportunities within lifecycle programs
Monitor scope of services for assigned accounts to ensure recommendations align with contracted hours and priorities
Identify potential scope risks or resource constraints and communicate recommendations to the company contact
Collaborate with internal team members supporting assigned accounts to ensure alignment between strategy and execution
Review lifecycle initiatives and campaign strategies to ensure alignment with overall program strategy and client objectives
Provide feedback that supports accuracy, brand consistency, and lifecycle marketing best practices
Identify opportunities to improve program performance and execution quality

Requirements

All applications, resumes/ CV, responses must be in English
5 to 7 years of experience managing retention marketing programs for DTC ecommerce brands
Demonstrated experience developing lifecycle strategies across email, SMS, CRM, and loyalty programs
Extensive experience working with Klaviyo is required
Strong experience managing and optimizing retention programs
Experience working with Shopify or supporting Shopify-based ecommerce brands
Strong understanding of lifecycle marketing analytics and performance reporting
Ability to translate performance data into actionable marketing strategies
Strong client communication and presentation skills
Ability to work independently while collaborating with distributed teams
Agency experience is a plus
Bachelor’s degree or equivalent professional experience **

Benefits

This role is structured as an independent contractor engagement.
Contractors are not eligible for company-sponsored benefits including health insurance, retirement plans, paid time off, bonuses, equity, or other employee benefit programs.
Compensation will be discussed during the interview process and will depend on the contractor’s experience, qualifications, and proposed hourly rate.
The engagement may require up to 40 hours per week.

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Open Positions (1)

Marketing

Senior Strategist, Lifecycle Marketing – Klaviyo Expert