As a BDR (Business Development Representative) at Ploomes, you will be the engine of our growth, converting our Inbound-Outbound strategy into real business opportunities.
Your objective will be to proactively prospect B2B companies using a highly contextualized approach, leaving behind generic pitches to work with lists segmented by ICP, industry, and commercial maturity. You will play a dynamic and central role in our events engine (online and in-person), responsible for accelerating invitations, confirming attendance, and executing aggressive follow-up to rapidly qualify leads.
In addition to office work, you will operate in the field: attending targeted trade shows as a strategic visitor to prospect exhibitors and sponsors, mapping real, face-to-face pain points and generating immediate opportunities. All of this will be supported by an intelligent Lead Scoring system and strong integration with our performance campaigns (such as LinkedIn Sponsored Messaging), ensuring your effort is always focused on the accounts with the highest potential.

Ability to execute highly contextualized outbound prospecting, creating narratives aligned to industry, maturity, performance campaigns, and event themes;
Ability to operate in-person and strategically at targeted trade shows, from pre-event mapping of exhibitors to direct approaches and collection of on-site business contacts, through to executing follow-up within 48 hours;
Agility to process, qualify, and prioritize leads from online events (webinars and immersions) and in-person events (Ploomeetings), ensuring specific cadences for each format and fast progression to SQL;
Ability to run complete support flows for the events force, including invitation cadences, attendance confirmation (RSVP), and on-day activation;
Organization to work with prioritized queues via Lead Scoring (based on ICP, behavior, engagement, and history) to support decision-making and personalize outreach;
Previous experience working on-site at corporate trade shows, actively prospecting and evaluating the technological/commercial maturity of exhibiting companies;
Experience integrating prospecting with paid media campaigns, acting as the human bridge in following up leads from LinkedIn Sponsored Messaging and form submissions;
Familiarity with operating lists derived from top
and mid-funnel campaigns, identifying intent signals for warm outreach;
Previous experience with Lead Scoring tools to increase efficiency in prospecting prioritization.

Ploomes

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