Own performance across paid and offline acquisition channels including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels
Monitor campaign performance daily and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency
Develop testing roadmaps for audiences, creative, offers, landing pages, bidding strategies, and channel mix
Analyze performance by market, campaign, channel, and audience segment to uncover growth opportunities
Recommend budget allocations based on performance trends and business objectives
Manage day-to-day execution of acquisition campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels
Partner with internal stakeholders and external vendors to launch, monitor, and optimize campaigns
Build and maintain performance reporting across all acquisition channels
Track key metrics including CPL, CPMQL, CAC, conversion rates, and return on marketing investment

5+ years of direct, hands on experience owning paid acquisition performance across both digital and traditional channels
You have personally managed budgets and been held accountable for results
You have run direct mail programs from the ground up: list strategy, audience segmentation, creative testing, vendor management, and response rate measurement
You are fluent in Google Ads and paid social (Meta)
TV and/or connected TV (CTV) experience is preferred
Experience managing campaigns across multiple markets, geographies, or audience segments simultaneously
You track performance at the market level and can make budget allocation decisions based on geographic data
Fluency in lead-generation economics: CPL, CAC, conversion rates, payback periods, and attribution limitations
Salesforce experience is strongly preferred
Proficiency with performance reporting platforms including Google Analytics, Looker Studio, or equivalent tools
Strong communication skills with the ability to work across marketing, sales, operations, vendors, and leadership without creating friction or confusion
Experience in real estate, home services, financial services, mortgage, or direct response lead generation is a plus.

Competitive compensation
Equity opportunity
Comprehensive benefits
Generous PTO
Remote work environment with preference for candidates located in the San Diego area

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