Own the full growth funnel from acquisition through retention and expansion, with clear revenue and unit economics accountability.
Develop and execute an integrated growth strategy across paid media, lifecycle, product marketing, and brand.
Build and optimize a diversified paid acquisition mix, including Meta, Google, affiliates, and emerging channels.
Improve CAC, payback period, and contribution margin through structured experimentation.
Design and run A/B tests across creative, targeting, landing pages, and funnel flows
Lead onboarding, activation, engagement, and retention programs to grow subscription conversion and lifetime value.
Build lifecycle journeys across email, SMS, in-product messaging, and personalization to reduce churn.
Define and evolve the core value proposition and messaging architecture for the subscription offering.
Ensure alignment between acquisition messaging, product experience, and lifecycle communications.
Advance our brand toward category authority in personalized genomics while supporting performance goals.
Champion a data-driven, experimentation-first culture with clear testing roadmaps and impact-based prioritization.
Implement scalable growth processes and infrastructure that enable rapid testing and learning.
Build, mentor, and manage a high-performing marketing team across paid, lifecycle, product, and creative, operating both strategically and hands-on.

10+ years in growth or marketing leadership, ideally in digital health, biotech, or other regulated or high-trust categories.
Proven success scaling DTC subscription or recurring revenue businesses at 100%+ annual growth while managing CAC, LTV, and contribution margin.
Deep experience running multi-million-dollar paid acquisition programs with clear ownership of unit economics.
Strong background in lifecycle and subscription optimization, including onboarding, retention, and churn reduction.
Experience evolving brand positioning while scaling performance channels in competitive markets.
Hands-on expertise designing and running structured experimentation and A/B testing across the funnel.
Track record building and leading cross-functional marketing teams across growth, lifecycle, product marketing, and creative.
Experience implementing marketing systems and processes in a fast-growing startup environment.

Fitt City

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