Own end-to-end campaign production across Email and loyalty program communications, including building, testing, QAing, and deploying campaigns in Bloomreach (ESP).**
Build and maintain the integrated campaign marketing calendar in partnership with the Director, CRM and Loyalty, ensuring accuracy, completeness, and cross-channel alignment.**
Build and update email mocks in Figma to reflect campaign structure, promotional strategy, and segmentation.**
Lead the weekly Wall Walk meeting to ensure execution alignment and finalize email mocks for the team. Ensure campaign flow across any given week, timeframe and day is maximized for customer experience and supports commercial plan.**
Manage and assign Subject Lines and Preheaders handed off from Creative Services, ensuring strong messaging to drive open rates and calls to action, accuracy and avoiding duplication.**
Build email mocks for executive review for key promotional events.**
Code HTML emails as needed for customization, personalization, and layout execution.**
Manage creative asset collection and handoff, ensuring timely delivery and efficient file production.**
Implement email linking strategy in partnership with the Site team.**
Identify and recommend opportunities to streamline production processes and operations through automation and AI.

2+ years of relevant experience in email marketing, campaign production, or CRM execution, preferably in an eCommerce or DTC environment.**
Hands-on experience with an email service provider; Bloomreach experience strongly preferred.**
SMS campaign execution experience preferred; Attentive experience a plus.**
Proficiency in HTML and CSS preferred.**
Experience with Figma or similar design mock tools.**
Familiarity with CDPs or other segmentation tools a plus.**
Exceptional attention to detail, time management, and the ability to prioritize projects effectively to meet deadlines.**
Strong project management and communication skills.**
Familiarity with analytical tools and the ability to interpret KPIs and make program recommendations.**
Understanding of email best practices and a strong knowledge of CAN-SPAM, CCPA, and GDPR.**
Comfort with AI tooling and automation platforms as part of an evolving CRM execution environment.

Hanna Andersson

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