Smirk Health is building the AI-powered healthcare benefits infrastructure for the modern workforce. As Product Manager, Growth, you will own the full funnel from discovery to coverage, focusing on removing friction and running experiments to improve metrics related to acquisition, activation, and retention.

Responsibilities:

Acquisition, activation, and retention across the Smirk product — identify where people drop off and ship the changes that fix it
A rigorous experimentation program: form hypotheses, design tests, read the data, and make the call — building a culture where we learn in days, not quarters
The funnel metrics that matter — conversion, activation rate, retention, CAC, LTV — using them to find the biggest levers and prioritize what ships next
Onboarding optimization, so people go from "interested" to "covered" with as little friction as possible
Lifecycle strategies — re-engagement, habit formation, and upsell — that keep members active and confident in their coverage
Direct collaboration with the founders to shape what we build and why
Shipping quickly, learning quickly, and keeping the loop tight

Requirements:

7+ years of product management experience, with meaningful time in growth, lifecycle, or PLG roles at a consumer company
Proven track record improving acquisition, activation, and retention through experimentation — not just launching features, but moving metrics
Built 0→1 products that shipped to real users and scaled, or led major growth initiatives with measurable impact
Strength in consumer-facing products that simplify complex decisions — healthcare, fintech, insurance, or marketplaces
Fluent in funnel analytics, A/B testing, and experimentation platforms
Comfortable across both B2C and B2B2C growth motions
Strong grasp of growth metrics (CAC, LTV, conversion, retention, payback) and the ability to translate data into a prioritized roadmap
Build and ship with AI-native workflows
Strong judgment about which details matter most, and the ability to make sharp tradeoffs with limited resources and tight timelines
Default to experimentation over debate — run the test, read the data, make the call
Strong taste paired with humility, and genuine care for the people on the other side of the screen
Clear communicator across engineering, design, marketing, and executive audiences
Able to work on Central Time
Healthtech, insurtech, fintech, marketplace, or embedded distribution experience
Familiarity with portable benefits, ICHRA, or nontraditional workforce models
Seed or Series A startup experience
Hands-on experience building onboarding flows, activation loops, or PLG systems
Experience scaling growth inside regulated or multi-stakeholder ecosystems

Smirk Health

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Product

Product Manager