TrueBuilt is a company focused on providing AI-powered solutions for restoration contractors. They are seeking a Product-led Growth Manager to build and manage the marketing engine for their TrueRestore product, which involves generating leads and acquiring new customers through various marketing channels.

Responsibilities:

Work the booth at the biggest restoration conference of the year (RESTORE, Las Vegas) and own the entire lead follow-up pipeline
Build and launch a customer referral program
Create franchise marketing materials for our channel partner who's rolling TrueRestore out to 100+ locations
Publish 16 SEO blog posts targeting searches restoration contractors actually do
Post 24+ Instagram Reels and product demos, then boost the winners with paid Meta ads
Become a recognized contributor in 5+ restoration Facebook groups
Run an upsell campaign to the existing customer base for our AI estimating add-on
Build the HubSpot email infrastructure: nurture sequences, newsletter, segmented lists
Social content + community: Instagram Reels (3x/week), Facebook group engagement, Reddit — you're the voice of TrueRestore in the places restoration contractors actually spend time online
SEO content: competitor comparison pages, how-to guides, programmatic city pages — bottom-of-funnel content designed to rank and convert, not win awards
Paid Meta ads: $500-1K/mo test budget to start, boosting organic content that performs — you're optimizing for trial signups, not impressions
Free trial funnel: driving traffic, measuring conversion, A/B testing landing pages — the whole thing from first visit to paid customer
Customer referral program: setup, launch, ongoing management, making sure customers have a dead-simple way to refer other contractors
Channel partner marketing: one-pagers, pitch decks, co-branded landing pages, onboarding emails for franchise rollouts — making it easy for our partners to sell TrueRestore
Events: conference prep, attendee intelligence, lead capture, follow-up sequences — you're not just attending, you're running the pipeline operation
Email: HubSpot workflows, nurture sequences, monthly newsletter, upsell campaigns

Requirements:

You've marketed to contractors, tradespeople, or blue-collar operators before. Construction, restoration, HVAC, plumbing, roofing, landscaping, pest control — any field service industry where the buyer doesn't read whitepapers and finds their tools through word of mouth and Facebook groups. If you've only marketed B2B SaaS to other tech companies, this probably isn't the right fit
You can create content fast. Blog posts, Reels, social posts, one-pagers, email sequences — we need volume and speed, not perfection. Two blog posts a week and three Instagram posts. You don't need a videographer or a designer. You need a phone, Canva, and the ability to write like a human
You're comfortable with HubSpot. Not just 'I've used it' — you can build workflows, set up lead scoring, create segmented lists, and build email sequences without asking someone to help you. This is your CRM and marketing automation platform
You've worked at a startup or small company where you were the only marketer. You know what it's like to do everything yourself. You don't need a brand guide, a content calendar template, or a monthly strategy review. You need a product, a target customer, and the freedom to go figure it out
You can work a conference booth AND write a nurture sequence the same week. This role requires someone who can talk to contractors face-to-face and also build HubSpot automation. That's rare. If you have it, we want to talk to you
You understand paid social at a practitioner level. You've run Meta/Facebook ad campaigns, set up pixels, built audiences, and optimized for conversions — not just managed an agency that did it for you
You know what Xactimate is. You know what a supplement is. You know the difference between mitigation and restoration
You've worked in or marketed to the restoration/mitigation industry specifically
You've built a referral or affiliate program before
You have experience with franchise marketing or channel partner enablement
You're in Southern California (we're based in Huntington Beach) but this isn't required

TrueBuilt

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Product

Product-led Growth Manager