Own paid advertising strategy and execution across Google, LinkedIn, Reddit, and other platforms — including campaign setup, audience targeting, creative testing, bid management, and budget optimization
Continuously test and iterate on ad creative, copy, landing pages, and audience segments to improve conversion rates and lower CAC
Manage and continuously improve website performance, including landing pages, conversion rate optimization, and SEO best practices
Work within and help evaluate the company's Martech stack — HubSpot, Marketo, Salesforce, Google Analytics, and more
Track and report on campaign performance, surface insights, and make data-driven recommendations to the team
Collaborate with the team on end-to-end webinar production — from promotion and registration flows to post-event follow-up and reporting
Go-to-market planning and execution for new product launches — including messaging, collateral, and campaign coordination
PLG funnels — onboarding email sequences, in-product messaging, and activation campaigns to improve trial conversion and user engagement
Sales enablement materials that support a quota-carrying team

Prior experience marketing a technical B2B product. Any of the following counts: AI tools, automation platforms, SaaS products, MSP software, IT management, or cloud/cybersecurity solutions. You don't need all of them; any relevant background qualifies.
4–6 years of marketing experience, with at least 2 years in a B2B tech environment
Deep, hands-on experience running paid media campaigns across Google, LinkedIn, Reddit, and other platforms
Demonstrated experience with website management and conversion optimization
Experience producing and promoting webinars or virtual events
Familiarity with product launch processes and cross-functional collaboration
Experience supporting PLG or self-serve funnels — onboarding, activation, or lifecycle campaigns
Proven ability to create sales enablement materials that support a quota-carrying team
Proficiency with marketing automation platforms and CRM tools
Strong analytical skills and comfort working with campaign data and dashboards
Excellent written communication and project management skills

MSPbots.ai

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