Role Overview

Support the CRM strategy across all communications; Email, SMS & Web Push.
Interpret department KPIs and targets into tangible CRM actions.
Build and develop automated customer journeys for new acquisition, paid media, and re-targeting.
Building & testing new dynamic content for emails, leveraging AI content generation tools to accelerate production and personalisation at scale.
Work across a number of different GEO locations & brands.
Reporting on performance on a monthly basis, sharing insights with the wider team, and using AI-assisted analytics tools to surface trends and anomalies faster.
Running A/B tests across multiple touch points.
Manage email and SMS segmentation.
Ad-hoc emails for free-to-play products, big sporting events and targeted offers.
Landing page builds and optimisation.
Manage automation flow, review, learn and optimise, using AI to identify drop-off points and recommend journey improvements.
Explore ways to improve engagement & conversion rate from communications, proactively testing AI-generated subject lines and personalised content recommendations.
Maintain the quality of the database, ensuring its effective segmentation for personalised content/sales.
Monitor key CRM performance metrics and KPIs.
Maintain high levels of GDPR compliance and ensure best practices are upheld and improved where necessary.
Use AI-enabled tools to support research, analysis, and drafting, improving efficiency and quality while applying professional judgement and human review.
Stay current with emerging AI tools and practices relevant to CRM and email marketing, evaluating new processes and making recommendations to the wider team.

Requirements

3+ years of experience in a CRM, email marketing, or marketing automation role
Experience using a CRM or marketing platform ( Bloomreach, Salesforce, HubSpot, Klaviyo, or similar)
Proven experience building and managing automated customer journeys
Comfortable working with data segmentation and audience management to deliver personalised communications
Experience running A/B tests and interpreting results to drive actionable improvements
Familiarity with AI-assisted tools is a strong advantage
A proactive, test-and-learn mindset with a curiosity for emerging tools and best practices in CRM and email marketing

Benefits

Comprehensive private Healthcare Insurance
Flexible work environment and home office available
Home office allowance
Gym & Leisure Allowance
All the hardware and software you need to be successful
Regular company events and social outings, activities, Spot Awards and a
Monthly Social Club
Access to courses for Personal and Career Development
Company Paid Volunteer Day

Gambling.com Group

Open Positions (1)

Management

CRM Automation Specialist