Growth Marketing Specialist (Funnel & CRO)

Legacy Farmer helps American farmers and ranchers master their finances and maintain their legacy. They are seeking a data-driven Growth Marketing Specialist (Funnel & CRO) to lead their testing strategy and enhance conversion performance across all digital marketing channels.

Responsibilities:

• Manage and lead the testing strategy on all funnels, including Demo, Story, and Proven System funnels
• Develop and execute intentional A/B tests on landing pages, copy, design shifts, and ad creative to improve performance metrics
• Prioritize tests based on bottleneck diagnosis (e.g., above-the-fold engagement, opt-in to view rates)
• Maintain a weekly testing cadence and ensure 100% documentation of results
• Write, schedule, and optimize email marketing campaigns to maximize engagement and conversions
• Create and manage automated follow-up sequences (using tools like SimpleTalk) to increase lead nurture and show rates
• Maintain a comprehensive funnel mapping system in Notion, documenting traffic types, funnel events, and individual pages
• Follow established SOPs for funnel test launches to ensure tracking is firing correctly before going live
• Map all funnel events to Cometly to ensure accurate attribution and performance tracking
• Set up and manage Cometly dashboards and Ninety scorecards to monitor real-time performance
• Perform regular audits of all report metrics to identify and fix data flow discrepancies
• Track and report weekly on KPIs including page views, opt-ins, booked calls, and qualified booked calls

Requirements:

• Proven experience in digital marketing, specifically focused on CRO, A/B testing, and funnel optimization
• Proficiency with marketing technology stacks: HubSpot, Cometly, Ninety, and Notion
• Analytical mindset with the ability to 'interrogate' data to find bottlenecks and growth opportunities
• Strong project management skills and the ability to work independently in a fast-paced, remote environment
• A 2-minute video introducing yourself and explaining why you're a great fit for this role will be required to be considered for this role
• Bonus: Agriculture background or experience in financial education industries