Growth Marketing Operator — BigReputation.ai

Wilson Plumbing & Heating, Inc. is focused on helping home service companies improve their reputation through AI-powered management. They are seeking a Growth Marketing Operator to drive customer acquisition across various channels, including Meta ads and influencer partnerships, while working closely with the founder.

Responsibilities:

• Launch and manage Meta ad campaigns
• Build and optimize landing pages
• Coordinate influencer and affiliate partnerships
• Run webinar funnels and follow-up sequences
• Manage outbound growth systems
• Analyze CAC, conversion rates, and funnel metrics
• Create and test ad creative
• Write high-converting copy
• Improve onboarding and activation flows
• Implement marketing automations using AI tools
• Run growth experiments weekly
• Work directly with the founder on growth strategy and execution

Requirements:

• Have worked at an SMB SaaS company
• Have personally managed paid ad campaigns
• Understand B2B lead generation
• Know how to move quickly without lots of structure
• Are technical enough to work with modern AI tools
• Have experience with outbound, funnels, or webinars
• Can execute without waiting for perfect direction
• Care about metrics and business outcomes
• Understand home services
• Have worked with contractors
• Have agency experience
• Have scaled influencer or affiliate programs
• Have startup or entrepreneurial experience