Marketing Email and Content Manager

Crisis Text Line is a nonprofit organization dedicated to providing free, 24/7 mental health support via text. They are seeking a Marketing Email and Content Manager to develop and execute their content and email strategy, ensuring alignment with brand identity and marketing goals while overseeing content distribution across various platforms.

Responsibilities:

• Support creation and implementation of a comprehensive content strategy aligned with organizational goals
• Craft persuasive narratives that drive growth across business targets (e.g., donors, volunteers, texters)
• Oversee and develop email marketing donor strategy that drives fundraising by designing, executing and optimizing email campaigns targeted at acquiring, engaging and retaining donors. Write engaging content for marketing campaigns, blogs, articles, videos, social media posts, newsletters, and multimedia assets
• Collaborate with the marketing team and other departments such as philanthropy, public policy and research to align content on campaign strategy and organizational objectives
• Integrate optimized content for search engines and user engagement
• Monitor content performance, gathering analysis and adjusting strategies based on data insights
• Ensure all content aligns with the organization’s voice, tone, brand and values

Requirements:

• 3-5 years of professional content management including SEO, email marketing and copywriting experience
• Exceptional storytelling ability, with experience crafting narratives that elicit emotional responses that convert to action
• Ability to write for different platforms (emails, social media, website, print) and adjust tone and style for different audiences (donors, staff, partners, volunteers)
• A deep understanding of email marketing best practices, and the ability to analyze data to optimize campaigns
• Proven ability to independently manage multiple projects and deadlines while driving work forward with strong prioritization, follow-through, and attention to detail in a fast-paced, mission-driven environment
• Applied experience using analytics and performance data to refine and improve content
• Strong editing and proofreading skills to ensure high-quality, error-free content
• Excellent communication and interpersonal skills for working with cross-functional teams
• Strong organizational and project management skills with attention to detail
• Experience working in or with nonprofit organizations
• Proven success supporting content-driven campaigns that drive engagement, fundraising, or audience growth
• Experience with digital tools, email marketing platforms (e.g., Mailchimp, Salesforce), and content management systems
• Experience using project management tools such as Asana, Trello, or Monday.com to manage timelines, approvals, and campaign workflows