Upserve is rebuilding the restaurant POS platform for independent full-service restaurants. They are seeking a Social Media Marketing Manager to lead field marketing, event strategy, and social presence, focusing on enhancing brand engagement and customer storytelling within the hospitality sector.
Responsibilities:
- Plan and execute Upserve’s event and trade show strategy including restaurant industry conferences, regional hospitality events, partner events, and customer activations
- Manage booth planning, logistics, vendor coordination, swag, staffing, and on-site execution
- Partner with Sales and BDR teams to maximize meeting bookings, pipeline generation, and post-event follow-up
- Build and manage educational webinars, product launch events, customer spotlight sessions, and co-marketing events with partners
- Coordinate promotion, registration, content flow, speaker prep, and post-event nurture
- Own Upserve’s social media presence across LinkedIn, Instagram, Facebook, YouTube, and emerging hospitality-relevant platforms
- Develop and manage content calendars, campaign execution, community engagement, and social storytelling
- Create and publish content that highlights restaurant operators, customer success, hospitality culture, product value, and industry trends
- Capture authentic field content from restaurant visits, customer interviews, trade shows, and hospitality events
- Coordinate customer-generated content including short-form video, testimonials, behind-the-scenes restaurant footage, and operational success stories
- Help make Upserve’s brand feel connected to real restaurant operators
- Monitor and engage with conversations across restaurant communities, hospitality social channels, review platforms, and industry conversations
- Help strengthen Upserve’s voice within the restaurant technology ecosystem
- Support PR and thought leadership amplification across social channels
- Track event and social performance metrics including attendance, engagement, pipeline contribution, social reach, and content performance
- Partner with RevOps and Marketing on attribution and reporting
- Partner closely with Sales, Partnerships, Customer Marketing, Product Marketing, RevOps, and Design
- Coordinate with agencies, freelancers, photographers, videographers, and event vendors as needed
Requirements:
- 4–7+ years of event marketing, social media marketing, field marketing, or community marketing experience
- Experience planning and executing trade shows, webinars, and live events
- Strong understanding of modern social media platforms and content strategy
- Excellent communication, organizational, and project management skills
- Ability to manage multiple events and campaigns simultaneously
- Comfort working in fast-moving, cross-functional environments
- Restaurant technology, hospitality, events, SaaS, fintech, or SMB technology experience
- Experience creating social-first content, short-form video, or customer storytelling campaigns
- Familiarity with Salesforce, HubSpot/Pardot, Canva, Figma, webinar platforms, and social scheduling tools
- Experience working with influencers, restaurant operators, or hospitality communities