SEO/GEO Marketing Manager

Datasite is a global center for facilitating economic value creation for companies across the globe, and they are seeking a forward-thinking SEO/GEO Marketing Manager. This role involves leading SEO, AEO/GEO, and digital content efforts, focusing on optimizing visibility across both search engines and AI platforms to enhance Datasite's digital presence and authority in the M&A workflow technology space.

Responsibilities:

• Develop and execute a global strategy spanning traditional SEO and Answer Engine Optimization (AEO), with the explicit goal of making Datasite both rank in search engines and citable in AI assistants (ChatGPT, Claude, Gemini, Copilot, Perplexity). Identify high-value niche queries for M&A professionals that may surface in both search and conversational AI interactions
• Lead an Authority & Entity Building program through digital PR, strategic partnerships, link building, and unlinked brand mentions to establish domain authority and solidify Datasite’s semantic association with M&A technology in LLM training sets. Manage backlink profile health, including disavowal of toxic links and competitive link gap analysis
• Work with our content team to create and optimize content (web copy, articles, resources, FAQs) that aligns with structured knowledge formats favored by LLMs, such as Q&A formatting, schema markup, and authoritative source content. Ensure content is technically structured to increase likelihood of AI citation
• Partner with the Web Development Manager to deploy structured data markup, ensure site crawlers and LLM scrapers can access content effectively, and implement long-term AI readiness improvements (embedding strategy, no-login/public access guidelines where appropriate)
• Conduct SEO and entity-based keyword research, mapping key topics, entities, and semantic signal opportunities across both search engines and LLM models
• Lead a localization strategy across priority markets, ensuring localization practices (translations, hreflang, regional content, localized AI prompts) support regional organic growth and LLM relevancy
• Track and report on organic search performance, including demand, rankings, CTR, traffic, and LLM visibility metrics (e.g., referenced queries, query fan outs, position in AI response testing). Use tools such as GA4, Search Console, SEMrush, and AI response benchmarking platforms
• Work with content marketers, digital, product marketing, and thought leadership teams to align organic strategies with go-to-market priorities and significant content moments (e.g., Deal Drivers, product releases, expert content)
• Proactively test Datasite visibility within AI assistants (ChatGPT, Gemini, Copilot, Perplexity), tracking improvements and leading experimentation. Educate the marketing team on AEO best practices and evolving AI trends in digital discovery

Requirements:

• 5+ years of digital marketing experience with deep expertise in SEO and organic growth strategy
• Proven track record of increasing brand prominence, organic traffic, and conversions for B2B companies (ideally SaaS or technology)
• Strong understanding of entity-based search tactics, Knowledge Graph management, and semantic NLP optimization
• Experience designing or optimizing content specifically for AI/LLM discoverability or answer engines
• Analytical skills using GA4, Search Console, and SEO platforms (Ahrefs, SEMrush, etc.)
• Comfort operating in a measurement environment that is still maturing, able to set meaningful KPIs and defend them when complete attribution isn't available
• Technical understanding of HTML, metadata, and on-page optimization enough to brief developers
• Highly collaborative, hands-on mindset, capable of juggling strategic planning and execution
• Experience with AEO and visibility strategies in LLM platforms (ChatGPT, Gemini, Copilot, Perplexity)
• Background in M&A, financial technology, or transaction lifecycle content
• Familiarity with LLM prompt engineering concepts or entity-based UX optimization
• Understanding of content distribution strategies to feed AI knowledge (e.g., public knowledge graphs, structured publishing, AI indexing enablement)
• Knowledge of CRO and high-intent conversion strategies for organic landing pages
• Certifications in SEO, analytics, or AI-related marketing methodologies